As the 2025 F1 season kicks off, the spotlight isn’t just on the track—drivers like Lewis Hamilton, Pierre Gasly, and Lando Norris are making waves in fashion, too. From race circuits to red carpets, their bold style choices are setting trends and redefining luxury menswear.
Lewis Hamilton
Lewis Hamilton stands at the intersection of speed and style. His fashion journey is characterised by bold experimentation and a fearless approach to self-expression. His collaborations with renowned brands have solidified his status as a fashion maven. In 2018, Hamilton partnered with Tommy Hilfiger to launch the 'Tommy x Lewis' collection, infusing streetwear aesthetics with his unique flair. As a brand ambassador for Lululemon, he reinforces the brand's commitment to innovation and style. His association with Valentino's 'Pink PP' campaign further showcases his versatility in adapting to diverse fashion narratives.
Add to that, Hamilton's presence at major fashion events is noteworthy. His appearances at the Met Gala and Paris Fashion Week have been acclaimed, often donning custom pieces from designers like Rick Owens and Yohji Yamamoto. These public appearances not only highlight his fashion-forward thinking but also his influence in bridging the gap between motorsport and high fashion.
Pierre Gasly
Pierre Gasly has emerged as a formidable force in the fashion arena, seamlessly blending urban streetwear with high-end luxury. His style is characterised by an effortless mix of designer pieces and casual staples, reflecting a modern and edgy aesthetic.
Gasly's collaborations with luxury brands underscore his fashion sensibilities. As a Dior ambassador, he frequently showcases custom Dior ensembles at various events, embodying the brand's elegance. His partnership with Moncler highlights his ability to merge athletic wear with designer fashion, presenting a versatile and contemporary look. Additionally, his role as a Givenchy ambassador signifies his rising influence in the fashion industry.
His attendance at runway shows and fashion weeks, often seated in the front row, is a reflection of his stature in the fashion world. These appearances not only enhance his personal brand but also position him as a bridge between the realms of motorsport and fashion.
Charles Leclerc
Charles Leclerc has cemented himself as not just a force on the track but also a rising style icon off it. The Monegasque driver embodies effortless sophistication, often favouring sleek, tailored pieces that reflect his European roots.
Whether he’s spotted in a perfectly cut blazer and loafers or embracing a more relaxed aesthetic with fitted knits and designer sneakers, Leclerc’s wardrobe strikes a balance between classic elegance and modern minimalism. His partnership with luxury brands like Giorgio Armani has further solidified his status in the fashion world, proving that his style is all about refinement.
Lando Norris
Lando Norris brings a fresh and youthful perspective to F1 fashion, embracing a casual yet stylish approach. His wardrobe often features contemporary streetwear, reflecting a laid-back yet fashion-conscious demeanor. Norris's style resonates with younger audiences.
George Russell: The epitome of sophistication
George Russell's fashion sense exudes sophistication and timeless elegance. His style is marked by tailored suits, minimalist designs, and a preference for neutral palettes, embodying classic European luxury. Russell's collaborations with brands like Tommy Hilfiger highlight his affinity for refined fashion.
His public appearances, including those at fashion events and brand campaigns, reflect his commitment to maintaining a polished and cultured image, both on and off the track.
Max Verstappen
Known for his preference for clean lines and functional attire, Verstappen's style aligns with his focused and pragmatic personality. His collaboration with Alpha Tauri, Red Bull's fashion label, showcases his involvement in fashion that complements his racing career.
The 'Lion Unleashed' campaign in 2022 highlighted his ability to embody a sleek and modern aesthetic, reinforcing his status as a subtle yet influential style icon.
Alexander Albon
Alexander Albon is gradually making his mark in the fashion domain, embracing contemporary styles that resonate with his dynamic persona. His fashion choices reflect a blend of athleticism and modern trends, positioning him as an emerging figure in F1 fashion.
Albon's participation in fashion-forward photoshoots, such as the Williams 2023 F1 team shoot, showcases his interest in integrating fashion with his racing identity. His involvement in projects like the TGL indoor golf league, alongside fellow drivers and top athletes, further highlights his expanding presence in lifestyle and fashion circles.
